What Is Hallyu? The Korean Wave Explained for New Fans
Understanding K-POP You got into K-POP. Then you discovered K-dramas. Then Korean food started appearing everywhere on social media. Then Parasite won the Academy Award. Then Squid Game became a global conversation. Then you noticed people around you starting to learn Korean on Duolingo. None of this is coincidence. It's all part of the same phenomenon — and it has a name: Hallyu . 🎵 Quick Answer Hallyu (한류, literally "Korean Wave") is the global spread of South Korean popular culture — starting with K-dramas and K-pop in the late 1990s and expanding to include film, food, beauty, fashion, language, and literature. It's both a cultural phenomenon and an economic force. K-POP is its most visible pillar, but Hallyu is the entire wave — K-POP is just the most powerful current within it. BLACKPINK · How You Like That · YG Entertainment Where Did Hallyu Start? The Korean Wave has its origins in the late 1990s, when South Kore...