What Is a K-Pop Fan Project? Birthday Ads, Subway Banners, and More
The Quick Pass A K-pop fan project is a fan-organized (not label-organized) effort that celebrates an idol or group — most commonly birthday ads on subway trains and billboards, donation drives in an idol's name, or coordinated streaming/voting campaigns. Fan projects are funded and run entirely by fans, usually through crowdfunding, and are one of the most visible ways fandoms show support outside of official purchases. On The Lineup What counts as a fan project? The most common types of fan projects How fan projects actually get funded How to join one as a beginner What to watch out for What counts as a fan project? The key distinction is who's organizing it: a fan project is planned and paid for by fans, not by the artist's label or company. This separates it from official label-run events (fan meetings, official merch drops) and from spontaneous one-person gestures (a single fan posting a tribute video). A true fan project usually involves a small o...